Filed under: Buick, Cadillac, Chrysler, Ford, Honda, Lexus, Toyota, Volkswagen
The American Customer Satisfaction Index for automakers from the University of Michigan is being released today, and sitting at the very top are Cadillac and Lexus in a two-way tie for first place. The study continues its Detroit lovefest by giving the third spot to a tie-up of Lincoln-Mercury, Buick and Honda. And that moves us into spot No. 7, where Toyota shows up in a tie with Volkswagen.
Great news for American automakers? Great fodder for the marketing departments at least. Automotive News (sub. req.) quotes Claes Fornell, the director of the MSU’s National Quality Research Center as saying the great leap in customer satisfaction is, oddly enough, at least partially due to a huge drop in sales. Fornell says that the few people buying American cars are hardcore American car drivers, and are more likely to respond as satisfied to a survey.
The good news, Fornell says, is that a smaller, more devoted group of buyers is more likely to be repeat buyers. In a New York Times story, Fornell says, “In most cases that’s not a good thing, to increase the satisfaction of their customers by losing them. But in Detroit’s case, it’s probably not that bad. It leaves them with a smaller, more satisfied customer base that they might be able to manage better and build from.”
In the study, Volkswagen was the most improved, bettering its placement by 6.2% from last year, and Ford jumped 5%.
A table of scores since 1996 is available here and should be updated sometime today with 2009 numbers.
Gallery: 2010 Cadillac CTS Sport Wagon
[Sources: Automotive News and The New York Times]
Customer satisfaction study puts Big 3 in top five, Cadillac tied for No. 1 with Lexus originally appeared on Autoblog on Tue, 18 Aug 2009 11:00:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Filed under: Marketing/Advertising, Cadillac, Chevrolet, GM
Remember the old General Motors? Too many brands, too many models, advertising campaigns that petered out too soon, and multiple products competing for the same buyers. That’s changed, officials from the new GM say, promising a leaner lineup of four brands and just 25 models by 2011.
But automotive analysts quoted by Advertising Age say that’s a good start, but critics say the automaker’s weight loss plan needs more fiber and less frosting. First, the still-huge GM hasn’t enough cash to properly market even four divisions, one expert says, citing Honda-Acura, Toyota-Lexus and Nissan-Infiniti as examples to follow. Three analysts recommend GM hold on to just Cadillac as the premium brand and Chevrolet as the mainline marque.
Then there’s the company’s marketing plan. Dump the GM name from ads, analysts told AdAge, and just sell the cars. “They shouldn’t even identify themselves as GM. People don’t buy GM cars; they buy Cadillacs and Chevys, and that’s what they ought to be talking about,” auto consultant Maryann Keller tells AdAge.
AutoPacific’s president George Peterson has another issue with GM’s marketing strategy. He points out that the company spent more than $100 million to launch the new Chevy Malibu in 2007, but it hasn’t advertised the car in nearly a year. “It seems like they are going back to their old ways,” Peterson said.
[Source: Advertising Age]
Continue reading Analysts: Say hello to the new GM, same as the old GM [w/VIDEO]
Analysts: Say hello to the new GM, same as the old GM [w/VIDEO] originally appeared on Autoblog on Mon, 17 Aug 2009 11:30:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue reading about Analysts: Say hello to the new GM, same as the old GM [w/VIDEO]
Filed under: Sedan, Plants/Manufacturing, Volkswagen, Luxury
At least as far back as March 2007, we were reporting that Volkswagen might bring back their range-topping and bank-draining Phaeton sedan to the States. Back then, it was the company’s CEO Martin Winterkorn predicting the car’s return to America, but in more recent times, we haven’t heard much news about the luxury liner. Then spyshots of a re-designed 2011 Phaeton emerged in June of this year, but we speculated there was zero chance of the much-maligned model being sold here.
Of course, Stefan Jacoby, president and CEO of Volkswagen of America had to prove us wrong by telling The Detroit News that yes, there will again be Phaetons sold on American VW dealers’ lots. He doesn’t get specific about when the luxury sedan will return (or even if it will be anything like the model American consumers already shunned), but he does say it will indeed be the range’s high-end flagship once again.
Jacoby also lays out the brand’s U.S. strategy to pretty much have something to offer in every category save perhaps amphibious vehicles. He admits additions to the German carmaker’s U.S. lineup could include a Polo-sized car below the Jetta, a compact SUV to be produced next to a new midsize sedan in Chattanooga, which will be topped by another new midsize sedan “like the Avalon for Toyota.”
Gallery: VW Phaeton (facelifted)
[Source: The Detroit News]
REPORT: VW CEO confirms Phaeton will return to America, doesn’t say when originally appeared on Autoblog on Mon, 17 Aug 2009 10:31:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue reading about REPORT: VW CEO confirms Phaeton will return to America, doesn’t say when
Filed under: Safety, Videos, Volvo
Back in 1958, most Americans wouldn’t have been caught dead wearing a seat belt. That was mostly because safety belts were optional equipment in every car sold in the U.S. and drivers were suspicious of the things.
Just one year later, though, Nils Bohlin of Sweden invented and patented a three-point safety belt system that Volvo immediately made standard on its Amazon model. Variations on that system are still being used today in virtually every modern car.
Volvo, as you might expect, is pretty proud of itself, bragging that Mr. Bohlin is personally responsible for saving a million lives and that the three-point safety belt is Volvo’s most important innovation and “almost certainly the most important invention in the whole history of traffic safety.” Hmm. Maybe, but what about the, um, stop sign? Or double yellow line? Just saying. Then again, Volvo says the German patent office called the three-point belt one of the eight patents that had the greatest importance to mankind between 1885 and 1985. Surely that’s now been trumped by 24-7 cable news networks.
Regardless, if you want to celebrate 50 years of safer driving with Volvo, chill the beer, fire up the grill and watch the video after the break. There’s some great historical footage including one of a crash test with a live person as well as, more importantly, gratuitous footage of a girl in short shorts. Hit the jump to watch the video and read the full press release from Volvo.
[Source: Volvo]
Continue reading Party Time: Volvo celebrates 50 years of the three-point belt
Party Time: Volvo celebrates 50 years of the three-point belt originally appeared on Autoblog on Fri, 14 Aug 2009 08:59:00 EST. Please see our terms for use of feeds.
Permalink | Email this | Comments
Continue reading about Party Time: Volvo celebrates 50 years of the three-point belt
Filed under: Car Buying, Trucks/Pickups, India
Are you holding out for a Mahindra trucks and wondering how they stack up against more established brands? Then you need to head on over to Mahindra’s Web site and sign up for some seat time.
Mahindra importer Global Vehicles is all set for a fourth-quarter 2009 launch of their first offerings from India and is taking names for early test drives. From what we can gather from the company’s U.S. Web site, they’ll be parading around the country soon, giving interested pickup shoppers a spin around the block in its two- or four-door diesel-powered pickup trucks. On the site, there’s a lot of bragging about the two-door’s seven-foot bed (Toyota’s Tacoma has a six-footer), four-year, 60k-mile warranty, six-speed automatic trans, and clean-burning, four-cylinder diesel engine.
No word yet on, well, a lot of things. Like what cities this national tour will be trucking through or even when it will begin. More importantly, the company has said it has 325 dealers lined up, but still hasn’t brought up pricing, EPA fuel economy numbers, crash test ratings or an exact date that sales will begin. For now we’ll have to make do with the vague “fourth quarter of 2009″ and the promise of an early test drive.
[Source: All Cars All the Time]
Your chance to be among the first to test drive a new Mahindra pickup originally appeared on Autoblog on Thu, 18 Jun 2009 18:34:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue reading about Your chance to be among the first to test drive a new Mahindra pickup
Listen up, all you people in New York, Dallas, Detroit and Atlanta. Settle down. You, too, Minneapolis. There’s no excuse for the kinds of things you’re doing out there on the road. That’s right, we saw you. Well, not us, but your fellow drivers who tattled on a new AutoVantage survey about road rage. Those were the five worst cities for road rage incidents this year, with respondents citing hot-tempered drivers and aggressive speeding and horn honking.
But wait – there are two sides to the road named rage. Something must have set off those finger-waving commuters. And that would have been all the other drivers out there who are talking on their phones, tailgating, eating, emailing and checking Autoblog on their netbooks and iPhones. Those people, the survey says, are the ones getting on the nerves of the short-fused.
So where can a mild-mannered driver go and cruise the roads in peace? AutoVantage’s survey lists Portland, Oregon as the most courteous city with Cleveland, Baltimore, Sacramento and Pittsburgh following. While we’re at it, we’d like to spotlight Baltimore as a shining example of how a city can make a road-rage u-turn. That city moved up from No. 4 on last year’s least courteous list. Now why can’t the rest of you behave as well?
Here’s a few more interesting numbers the survey offers. St. Louis drivers, 92% of them, reported seeing someone talking on a mobile phone every day. It’s also a city where you’re more likely to see drivers eating in their cars. A majority of Minneapolis drivers surveyed said they witness tailgating every day, and that city’s drivers also reported more incidences of red light running. In Miami, you’re less likely to see drivers signaling lane changes but much more likely to get a text message from a fellow driver. Maybe they’re just texting their intent to come into your lane. “Can U belev I jst got cutof??? Had 2 run light 2 catch up 2 him at 90mph!!!”
Ironically, 7% of the drivers surveyed said they reacted to displays of bad driving by calling the cops… on their mobile phones, we assume.
Check out the press release after the jump. But you might want to wait until you finish your drive home. It’s kinda long.
Continue reading Study: Where does your city rank among the road-rageous?
Study: Where does your city rank among the road-rageous? originally appeared on Autoblog on Tue, 16 Jun 2009 18:28:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue reading about Study: Where does your city rank among the road-rageous?
Filed under: Concept Cars, Sports/GTs, Wagons/Estates, Chevrolet
About two years ago, there was a nasty rumor that Ford was developing sedan and wagon variants of (gasp!) the Mustang. Torches were lit and pitchfork futures soared until Ford totally debunked the rumor.
But 55 years ago, something similar took place at the 1954 Motorama in New York when Chevrolet displayed a Corvette-based wagon called the Nomad. The difference in the two stories, according to at least one Web site, is that the public absolutely loved the show car’s styling. Smelling opportunity, GM management rushed the Nomad into production without even one trace of Corvette styling.
There are those who still hold a grudge against GM for not following through with a Corvette-based station wagon. For the latter fans, their 55-year wait might be over if they saved at least $2,300 a year.
For $125,000 Superior Glass Works will sell you a 1954 Corvette Nomad recreated in fiberglass and fittingly built on a Corvette C5 chassis. The choice of engine, interior and wiring is up to you after you get it home and at extra cost. A $50,000 deposit will reserve one of the 25 copies to be built. Brad Peterson, owner of Specialty, tells us that pre-orders were not taken and no cars have yet been sold. But if you’re interested, he said you can check out the Superior 54 Sport Wagon in person at Back to the 50s in St. Paul, Minn. June 19-21 or at the NSRA Street Rod Nationals in Louisville, Kentucky, August 6-9.
Gallery: Superior 54 Sport Wagon
[Source: Hemmings Autoblogs]
Continue reading Superior Glass Works to sell 54 Sports Wagon based on C5 Corvette
Superior Glass Works to sell 54 Sports Wagon based on C5 Corvette originally appeared on Autoblog on Wed, 10 Jun 2009 10:58:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue reading about Superior Glass Works to sell 54 Sports Wagon based on C5 Corvette
Filed under: Concept Cars, Sports/GTs, Etc., Videos
Remember the Bailey Blade coupe being created by Neal Bailey in his Texas garage? Not only is Neal still at it, but he tells us he’ll have at least one, possibly three, prototypes ready for testing in October. That’s a big change in status from the last time we checked in on Neal in November. Back then he was having serious funding problems but was keeping the dream alive by soliciting small investments from enthusiasts.
Seven months later, things are much sunnier for what’s now known as BXR Motors. Neal has moved the project out of his garage to a much larger facility at MotorSport Ranch in Cresson, Texas; hired a consultant to help work out a business plan; and, most importantly, attracted a private investor, which has allowed Neal to focus on the car’s development full-time.
“Getting an investor has not changed development process of the Blade at all,” Neal told us via email. “However, developing a business plan and strategy has greatly educated us in the world of business and venture capital investments. There is a great deal to learn as developing a business plan like this is almost as difficult as developing the car itself. The business plan and marketing strategy has helped us to focus on making sure that we succeed. It forces you to take a deeper look into the project and apply real numbers to see if this dream will produce real profits. As for pressure from our investor, there has been little involvement. The investor has seen our plan and the engineering behind it and simply wants us to succeed.”
Neal says with the investor’s funding, he has confidence he’ll have at least one — hopefully three — Blade prototypes ready by October for road testing. Neal has stayed true to the original design, applying just a few tweaks to update the look.
Click through the jump to read much more about the Blade’s development.
Gallery: Original Baileyspeed Blade
Continue reading UPDATE: Bailey Blade prototype expected in October
UPDATE: Bailey Blade prototype expected in October originally appeared on Autoblog on Sun, 31 May 2009 13:33:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue reading about UPDATE: Bailey Blade prototype expected in October
Filed under: Gadgets, Etc., Porsche
Porsche owners have long reveled in their ability to smoke the competition on track and street, but now Porschephiles can also leave their marque’s mark on the backside of burgers, hotdogs and ribeyes. Grill marks, of course.
Barbeques Galore and Porsche Design Studio have burned the midnight oil for two years while working on the the new X-Series Grill. Under its sleek, German-styled exterior lies some fairly hot grilling technology. Instead of the standard gas burners found in most grills, the X-Series uses four infrared burners that can crank out 52,000 BTUs using 50% less fuel with 80% fewer flare-ups. By our very rough shadetree estimates, that should be good for a zero to steak time of about 10 minutes. Or so.
With a starting sticker price of $5,999 Porsche Design’s first grill comes with a motorized rotisserie, an LCD temp display with remote probe, and an insulated double-walled hood. Step up to the X-Series Island (above) for $8,499 for a stainless steel finish and concealed cupboards and gas cylinder storage.
All models are covered under a lifetime warranty for service, parts and repair. Also included is the right to brag to your numbers that you have a Porsche in your backyard.
Car-B-Q: X-Series Grill by Porsche Design Studio originally appeared on Autoblog on Wed, 20 May 2009 07:58:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue reading about Car-B-Q: X-Series Grill by Porsche Design Studio
Filed under: Government/Legal, Carsumer Advocacy
It’s official. The Feds are pissed, too. On Thursday, a federal judge did what many of us have wanted to do for a long time now. He handed out restraining orders to two companies the Federal Trade Commission says have been calling you, me, all your friends, your 90-year-old blind grandmother, and anyone else without enough sense to ignore unidentified phone calls.
“Today the FTC has disconnected the people responsible for so many of these annoying robocalls,” said FTC Chairman Jon Leibowitz in a press release. “We expect to see a dramatic decrease in deceptive auto warranty calls, but we are still on high alert.
Voice Touch, Inc. and its partner Network Foundations LLC were ordered to immediately stop making phone calls that violate the Do Not Call Registry. The Feds also ordered the companies’ assets frozen and appointed receivers over them to ensure all relevant documents are preserved for a May 29 hearing. Transcontinental Warranty, Inc., a client of Voice Touch, was also given a restraining order.
Does this mean those annoying calls will now stop? Most of them, probably. Does it mean your car’s warranty really isn’t about to expire? Judging by the number of new cars sold in the last two years, the end of your car’s coverage is probably long gone or very near. Leave your number in the comments and someone will get with you soon to discuss your options. (We’re kidding, obviously.)
[Source: The Associated Press]
Judge disconnects alleged car-warranty “robo-callers” originally appeared on Autoblog on Sat, 16 May 2009 10:47:00 EST. Please see our terms for use of feeds.
Read | Permalink | Email this | Comments
Continue reading about Judge disconnects alleged car-warranty “robo-callers”